The social network of your hobbies
Go out and share your favorite hobbies with new people. Wayoot is the first site dedicated to creating activities to go out and meet new friends.
With an entrepreneurial spirit, I co-founded the start up with a developer partner. I was in charge of the global brand management, User Experience, design and digital marketing.
Position: Co-Founder & Chief Digital Officer
The wall of activities
Creation of a geolocated activity wall that allows for quickly find an activity but also made an advanced search by activity, interest, location or good plan.
Creation of the algorithme to help user decision to find the perfect activity
UX thinking to create a simple and interactive activity card design.
Elaboration of an activity page optimized for search engines as well as a simple and effective design.
The goal was to create a page to help users to understand the activity but also facilitate the sign up under 30 sec
Chat & Mailbox
I developed a discussion system between platform users by creating a complete user experience
UX reflexion of the notification, the writing of message up to the link with the activity
Our users mostly arrive from google with a search and a specific idea. My mission was to serve them quickly or allow them to refine their research to achieve their goal.
After many user testing & iterations, we reached:
Based on our user tests and our customer acquisition objectives, we have created an experience that makes registering activities as easy as possible.
Spread the concept
We created a video in short format to facilitate understanding of the concept instantaneously, and increase our presence on social networks.
We developed many other videos on different kind of activities
Creation of thematic and automated advertising campaign on Facebook and instagram offering to register for activities.
In this case, we propose to register for an activity “cooking & Fooding”