The social network of your hobbies
Go out and share your favorite hobbies with new people. Wayoot is the first site dedicated to creating activities to go out and meet new friends.
With an entrepreneurial spirit, I co-founded the start up with a developer partner. I was in charge of the global brand management, User Experience, design and digital marketing.
Position: Co-Founder & Chief Digital Officer
I created the first platform of Wayoot, drove by user research, but also an intense interaction job.
One of my challenges was to achieve a complete experience to quickly propose the activity in relation to user needs and to make the inscription intuitive and frictionless.
Our users mostly arrive from google with a search and a specific idea. My mission was to serve them quickly or allow them to refine their research to achieve their goal.
After many user testing & iterations, we reached:
Based on our user tests and our customer acquisition objectives, we have created an experience that makes registering activities as easy as possible.
Spread the concept
The concept of Wayoot is innovative, that’s why we decided to create a series of videos in order to explain it easily