The wealth management 2.0
This solution is a wealth management platform 2.0 that allows users to place their money alone, without the intervention of a consultant.
I created the global brand image, designed all the support, improve the product’s UX and communicate around these values.
Position: Associate Director Digital Marketing & Art Director
Define the target audience
I leaded the creation of the new global brand image of the ePrivate Banking at Swissquote.
Before creating the visual representation, I have met users, understood their need and captured their need and usage in the tool in their daily lives I also study the type of person who would be interested in the service and the ones we wanted to reach in order to guide our choices
This allowed me to create 3 distinct types of people, who will become our personas for the rest of the adventure:
Brand image creation
Thanks to these personas, we decided to photograph 3 people in order to differentiate ourselves from other banks.
In a world of high-end, but still very familiar, in the breasts of beautiful home and by the fireside, we chose to capture the moments of “use” of ePrivate Banking
On the web
New User Interface
Brand print support
I created a series of print materials to help sales teams present the products