The wealth management 2.0
This solution is a wealth management platform 2.0 that allows users to place their money alone, without the intervention of a consultant.
I created the global brand image, designed all the support, improve the product’s UX and communicate around these values.
Position: Associate Director Digital Marketing & Art Director
Brand image creation
I leaded the creation of the new global brand image of the ePrivate Banking at Swissquote.
Before creating the visual representation, I have met users, understood their need and captured their need and usage in the tool in their daily lives I also study the type of person who would be interested in the service and the ones we wanted to reach in order to guide our choices
This allowed me to create 3 distinct types of people, who will become our personas for the rest of the adventure: