BANKING

ePrivate Banking

The wealth management 2.0

This solution is a wealth management platform 2.0 that allows users to place their money alone, without the intervention of a consultant.

I created the global brand image, designed all the support, improve the product’s UX and communicate around these values.

Position: Associate Director Digital Marketing & Art Director

Define the target audience

I leaded the creation of the new global brand image of the ePrivate Banking at Swissquote.

Before creating the visual representation, I have met users, understood their need and captured their need and usage in the tool in their daily lives I also study the type of person who would be interested in the service and the ones we wanted to reach in order to guide our choices

This allowed me to create 3 distinct types of people, who will become our personas for the rest of the adventure:

Yann
67 yers - Young Zurich pensioner
Marc
42 yrs old - Manager for an international company
Auriane
51 yrs - active woman and entrepreneurs

Brand image creation

Thanks to these personas, we decided to photograph 3 people in order to differentiate ourselves from other banks.

In a world of high-end, but still very familiar, in the breasts of beautiful home and by the fireside, we chose to capture the moments of “use” of ePrivate Banking

 The result of the shooting
Privileged moments that show the user who manages his own money in his environment.

On the web

I created the design strategy to stream our new branding all our web and print communication support

New design

Based on our user research, and synthesizing research into insights and ideas, we created the new ePrivate Banking website.
We worked on the UX/UI design, interaction design, and styling of illustrations, in order to have a exclusive brand experience.
+ %
of satisfied customer

Contact facilitator

The product is simple, but the market still huge. That's why, we have noticed that user wanted to ask question. We created a easy chat bot to easily answer to simple question or talk with expert.

Bridge to the product

To make the dicision easier, we have put in place a simple way to go to a trial version of our product. We allowing the visitor to bet 100k virtually to test risk and placement strategy

Full responsive design

As a new tool to stream the value of the ePrivate Banking across the world, I created a full responsive design to fit all the screen sizes.

Brand communication

I worked on global communication between the user and the brand to create a complete brand territory

Design research

New User Interface

I also redesigned the entire application through the entire review of the “user experience” and the creation of a usable prototype.
This new design has been designed to be developed in HTML5/CSS3 and fully responsive.
Note: for multiple and diverse reasons, the design has not been implemented now.

Brand print support

I created a series of print materials to help sales teams present the products

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