Swissquote wants to be the world’s most pioneering and intuitive online bank. They challenge conventions with the delivery of innovation and technology in the banking industry.
My mission was to lead the revamping of the brand image, the User Experience of our websites, the UI transformation of the trading application and the overall art direction.
Position: Associate Director Digital Marketing & Art Director
To present our product all around the world, we decided to upgrade the visual branding of the Forex at Swissquote.
In this way, we created and photographed new muses who represent our core values, vision in the forex and the potential target for this market across different countries.
(Gold)
Once our unique identity has been created, we started to create our corporate website to stream our vision and product across the web.
I created the full range of corporate websites.
I reflected my work with user research, synthesizing research into insights and ideas, UX/UI design, interaction design, prototyping, user testing, and illustration
One of the challenges has been to create fully customizable and adaptable websites over time. We had to create a site in 3 languages and add it as we go to 9 languages, including Arabic (and its meaning of RTL reading)
We have obviously used good practice UX, and thought our websites “mobile first”. This allowed us to have a simplified experience and usable on all devices
Like any interactive platform, it’s essential to lead changes and improve UX & Design consistently to keep things looking good.
One of my mission was to plan and drive this change. I created a strategy of change around the design and UX of our platform.
For this, we met the users, made use cases and drew conclusions to improve the user experience of the tools.
We then started to create guidelines for all components, color and interaction systems and then set up a change schedule to homogenize the entire platform.
During this period, I helped to set up the new UI trading application with our partner communication agency. I also created the communication on our social media network around those apps and design new advertising based on our last mobile technology, the Touch ID authentication.
